Legal and Moral

6.1 Marketers must not unfairly portray or refer to anyone in an adverse or offensive Way unless that person has given the marketer written permission to allow it. Marketers are urged to obtain written permission before:

We going to use this privacy rule and we going to ask individuals permission if we can use them in our campaign film to protect their privacy. We not going to record people if they don’t know that we doing or they don’t want us to do it.

3.1 Marketing communications must not materially mislead or be likely to do so.

We going to follow this rule and make sure we don’t use untrue information that’s why we going to make sure that we use just facts from reliable sources. To not spread wrong information in our campaign film.

4.1 Marketing communications must not contain anything that is likely to cause serious or widespread offence. Particular care must be taken to avoid causing offence on the grounds of race, religion, gender, sexual orientation, disability or age. Compliance will be judged on the context, medium, audience, product andrevailing standards.

We going to follow this rule and we going to make sure we don’t offence any race, religion or any particular individual. We also going to make sure we don’t make any serious harm against any groups of people that can offend them in any way.

2.3 Marketing communications must not falsely claim or imply that the marketer is acting as a consumer or for purposes outside its trade, business, craft or Profession; marketing communications must make clear their commercial intent, if that is not obvious from the context.

We going to make sure we follow this rule and that we get concentrated on our task and don’t talk about any other business. We going to make sure that we give clear image about campaign film and that audience don’t get confused what they watching.

8.33. 1 name each charity or cause that will benefit and be able to show the ASAor CAP the formal agreement with those benefiting from the promotion

The charity we chosen is Women’s aid.

4.2 Marketing communications must not cause fear or distress without justifiable reason; if it can be justified, the fear or distress should not be excessive. Marketers must not use a shocking claim or image merely to attract attention.

We going to make sure that we don’t put any shocking images that can harm our audience. We also going to make sure that what we put in our campaign film suits our target audience.

8.33.9 Not directly encourage children to buy, or exhort children to persuade an adult to buy for them, a product that promotes charitable purposes.

We going to make sure that we don’t put any text or dialogue to encourage our audience to donate money directly or kids to ask their parents to donate.

4.4 Marketing communications must contain nothing that is likely to condone or encourage violence or anti-social behaviour.

We going to follow this rule and make sure we don’t nothing that will encourage people into violence or any other harm.